Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Office Products and 13 other categories.

2 Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Portugal and Sweden.

2 Unicast is leading in Brazil and India.