Open AdExchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 25 other categories.
Unicast hasn't got a lead over Open AdExchange in any websites category.
Open AdExchange is leading in most countries, including Denmark, Netherlands, Sweden, Norway and 2 other countries.
Unicast hasn't got a lead over Open AdExchange in any country.