Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 14 other categories.

2 Unicast is leading in People & Society, Arts & Entertainment and Performing Arts.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Dominican Republic, Sweden and one other country.

2 Unicast is leading in Brazil, United Kingdom and India.