In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 15 other categories.
Vertical Acuity is leading in Movies.
Open AdExchange is leading in most countries, including Denmark, Azerbaijan, Norway, Slovakia and one other country.
Vertical Acuity is leading in United States, India and Canada.