Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.

2 Vertical Acuity is leading in Energy, Software, Games, Video Games and one other category.

Geography

1 Vertical Acuity is leading in most countries, including Canada, India, Romania and Singapore.

2 Vertical Acuity is leading in Canada, India, Romania and Singapore.