In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Vertical Acuity is leading in Sports, Video Games, Games, Software and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 8 other countries.
Vertical Acuity is leading in United States, Australia, Viet Nam, Argentina and one other country.