Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.

2 Vertical Acuity is leading in Software, Games, Video Games and Tourism.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.

2 Vertical Acuity is leading in United States, India and Australia.