In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.
Vertical Acuity is leading in Energy, Software, Games, Video Games and one other category.
Vertical Acuity is leading in most countries, including Canada, India, Romania and Singapore.
Vertical Acuity is leading in Canada, India, Romania and Singapore.