In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.
Vertical Acuity is leading in Sports, TV & Video, Video Games, Games and 3 other categories.
Open AdExchange is leading in most countries, including Denmark, Germany, United Kingdom, Sweden and 3 other countries.
Vertical Acuity is leading in United States, Ukraine, Austria, India and 2 other countries.