In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Law & Government, Internet & Telecom and 16 other categories.
Vertical Acuity is leading in Arts & Entertainment, Movies and Energy.
Open AdExchange is leading in most countries, including Denmark, Sweden, Latvia and Guatemala.
Vertical Acuity is leading in United States, Canada and India.