In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.
Vertical Acuity is leading in Software, Games, Video Games and Tourism.
Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.
Vertical Acuity is leading in United States, India and Australia.