In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 26 other categories.
Vertical Acuity is leading in Sports, Rugby, Video Games, Games and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 2 other countries.
Vertical Acuity is leading in Canada, United States and France.