In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 26 other categories.
Vertical Acuity is leading in TV & Video, Rugby, Movies, Energy and 3 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and one other country.
Vertical Acuity is leading in United States, India, China and Canada.