In terms of market share, Open AdExchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Vertical Acuity is leading in Tourism, Video Games, Games and Software.
Vertical Acuity is leading in most countries, including United States, India, Germany and China.
Vertical Acuity is leading in United States, India, Germany and China.