Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 31 other categories.

2 Visible Measures hasn't got a lead over Open AdExchange in any websites category.


1 Visible Measures is leading in most countries, including Russia.

2 Visible Measures is leading in Russia.