Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 118 other categories.

2 Open AdExchange is leading in File Sharing, Auctions, Consumer Electronics, Office Products and one other category.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Germany, Russia and 71 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.