Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 118 other categories.

2 Open AdExchange is leading in Sports, Auctions, Astronomy and File Sharing.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Russia, Germany and 58 other countries.

2 Open AdExchange is leading in Denmark, Gibraltar and Faroe Islands.