Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 68 other categories.

2 Open AdExchange is leading in Sports, Office Products, Computer Hardware, Transportation & Logistics and one other category.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Germany, Russia and 55 other countries.

2 Open AdExchange is leading in Denmark, Latvia and Guatemala.