Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 86 other categories.

2 Open AdExchange is leading in Energy, Textiles & Nonwovens, Transportation & Logistics, Auctions and 2 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Germany, Russia and 64 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan and Slovakia.