Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 114 other categories.

2 Open AdExchange is leading in File Sharing, Sports, Office Products, Consumer Electronics and 2 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Brazil, Russia and 63 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.