Market Share by Top Websites

1 Vocus is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Vocus in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including Law & Government, Science & Education, Business & Consumer Services, Food & Drink and 3 other categories.

2 Open AdExchange is leading in Arts & Entertainment, Finance, Home & Garden and Jobs & Career.

Geography

1 Vocus is leading in most countries, including United States, Canada, Austria, Colombia and 2 other countries.

2 Open AdExchange is leading in Denmark, Pakistan and Sweden.