Market Share by Top Websites

1 Webantenna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Webantenna in all segments.

Websites Categories

1 Webantenna has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 100 other categories.

2 Open AdExchange is leading in Auctions, Sports and Office Products.

Geography

1 Webantenna is leading in most countries, including Japan, Taiwan, United States, China and 16 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Brazil and 7 other countries.