Market Share by Top Websites

1 Webantenna is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Webantenna in all segments.

Websites Categories

1 Webantenna has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 85 other categories.

2 Open AdExchange is leading in Sports, Computer Hardware, Office Products, Auctions and one other category.

Geography

1 Webantenna is leading in most countries, including Japan, Taiwan, United States, Canada and 10 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.