Market Share by Top Websites

1 Wiget Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 19 other categories.

2 Wiget Media is leading in Arts & Entertainment, Internet & Telecom, Technology News, News & Media and 11 other categories.


1 Wiget Media is leading in most countries, including United States, Greece, Sweden, Brazil and 3 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Guatemala, Italy and one other country.