In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 22 other categories.
Wiget Media is leading in Arts & Entertainment, Computer & Electronics, News & Media, Software and 12 other categories.
Wiget Media is leading in most countries, including Greece, United Kingdom, France, India and 19 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 5 other countries.