In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 23 other categories.
Wiget Media is leading in Arts & Entertainment, Computer & Electronics, Internet & Telecom, Software and 12 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Serbia and 2 other countries.
Wiget Media is leading in Greece, United Kingdom, Brazil, Saudi Arabia and one other country.