In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 22 other categories.
Wiget Media is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, Software and 13 other categories.
Wiget Media is leading in most countries, including Greece, United States, United Kingdom, Belgium and 7 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.