In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 20 other categories.
Wiget Media is leading in Internet & Telecom, Technology News, News & Media, Software and 9 other categories.
Wiget Media is leading in most countries, including United States, Greece, Russia, Brazil and 3 other countries.
Open AdExchange is leading in Denmark, Norway and United Kingdom.