In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, News & Media and 14 other categories.
Wiget Media is leading in Arts & Entertainment, Baseball, TV & Video and Movies.
Wiget Media is leading in most countries, including Greece, France, Pakistan, Argentina and 2 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.