In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 23 other categories.
Wiget Media is leading in Arts & Entertainment, Computer & Electronics, Software, Internet & Telecom and 13 other categories.
Wiget Media is leading in most countries, including United Kingdom, Greece, United States, Canada and 5 other countries.
Open AdExchange is leading in Denmark, Germany, Peru and Guatemala.