In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 23 other categories.
Wiget Media is leading in Arts & Entertainment, Computer & Electronics, Software, Internet & Telecom and 13 other categories.
Wiget Media is leading in most countries, including United States, United Kingdom, Greece, Australia and 2 other countries.
Open AdExchange is leading in Denmark, United Arab Emirates, Romania, Germany and one other country.