In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Tourism and 15 other categories.
Wiget Media is leading in Arts & Entertainment and TV & Video.
Wiget Media is leading in most countries, including Greece, Puerto Rico, Italy, Zambia and one other country.
Wiget Media is leading in Greece, Puerto Rico, Italy, Zambia and one other country.