In terms of market share, Open AdExchange is clearly lagging behind, losing to Wiget Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 16 other categories.
Wiget Media is leading in Arts & Entertainment, Internet & Telecom, Technology News, News & Media and 11 other categories.
Wiget Media is leading in most countries, including Greece, United Kingdom, Brazil, Singapore and 3 other countries.
Open AdExchange is leading in Denmark, United States and Australia.