Market Share by Top Websites

1 Ybrant Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Ybrant Media in all segments.

Websites Categories

1 Ybrant Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 27 other categories.

2 Open AdExchange is leading in Law & Government, Newspapers, Office Products, Sports and 6 other categories.

Geography

1 Ybrant Media is leading in most countries, including India, Ukraine, Israel, Australia and 37 other countries.

2 Open AdExchange is leading in Denmark and Norway.