Market Share by Top Websites

1 Ybrant Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Ybrant Media in all segments.

Websites Categories

1 Ybrant Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 52 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Newspapers, Law & Government, Real Estate and 10 other categories.

Geography

1 Ybrant Media is leading in most countries, including Australia, India, Brazil, Ukraine and 57 other countries.

2 Open AdExchange is leading in Denmark, South Africa and Guatemala.