In terms of market share, Open AdExchange is clearly lagging behind, losing to Yepty in all segments.
Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 118 other categories.
Open AdExchange is leading in Newspapers, Office Products, Auctions and Computer Hardware.
Yepty is leading in most countries, including United States, Italy, United Kingdom, Germany and 79 other countries.
Open AdExchange is leading in Denmark.