Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yepty in all segments.

Websites Categories

1 Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 118 other categories.

2 Open AdExchange is leading in Newspapers, Office Products, Auctions and Computer Hardware.

Geography

1 Yepty is leading in most countries, including United States, Italy, United Kingdom, Germany and 79 other countries.

2 Open AdExchange is leading in Denmark.