Market Share by Top Websites

1 YieldBuild is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 70 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts, Energy, Gambling and 6 other categories.

Geography

1 YieldBuild is leading in most countries, including United States, India, United Kingdom, Canada and 27 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Serbia.