Market Share by Top Websites

1 YieldBuild is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 68 other categories.

2 Open AdExchange is leading in Newspapers, Office Products, Auctions, Astronomy and 7 other categories.

Geography

1 YieldBuild is leading in most countries, including United States, Germany, United Kingdom, France and 27 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Japan.