Market Share by Top Websites

1 YieldBuild is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 69 other categories.

2 Open AdExchange is leading in Newspapers, File Sharing, Education, Performing Arts and 6 other categories.

Geography

1 YieldBuild is leading in most countries, including United States, India, Russia, United Kingdom and 42 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.