In terms of market share, Open AdExchange is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 25 other categories.
Open AdExchange is leading in Shopping, Tourism, Travel, Sports and 4 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Bangladesh and 21 other countries.
Open AdExchange is leading in Denmark, Norway, Latvia and Guatemala.