In terms of market share, Open AdExchange is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 32 other categories.
Open AdExchange is leading in Newspapers, Sports, Energy, Textiles & Nonwovens and 3 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 26 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.