Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 32 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Energy, Textiles & Nonwovens and 3 other categories.

Geography

1 YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 26 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.