Market Share by Top Websites

1 Yieldr is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yieldr in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Sports, Sports, Tourism and 10 other categories.

2 Yieldr is leading in Travel, Airlines & Airports, Accommodation & Hotels, Autos & Vehicles and 7 other categories.

Geography

1 Yieldr is leading in most countries, including Netherlands, Greece, United States, Spain and 6 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.