Market Share by Top Websites

1 Yieldr is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yieldr in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.

2 Yieldr is leading in Travel, Office Products, Accommodation & Hotels, Tourism and 9 other categories.


1 Yieldr is leading in most countries, including United States, Greece, Netherlands, United Kingdom and 10 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Sweden.