Market Share by Top Websites

1 Yieldr is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yieldr in all segments.

Websites Categories

1 Yieldr has better usage coverage in more websites categories. Including Travel, Airlines & Airports, Accommodation & Hotels, Autos & Vehicles and 10 other categories.

2 Open AdExchange is leading in Shopping, Internet & Telecom, Law & Government, Real Estate and 9 other categories.

Geography

1 Yieldr is leading in most countries, including Netherlands, Greece, France, Spain and 6 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.