Market Share by Top Websites

1 Yodle is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yodle in all segments.

Websites Categories

1 Yodle has better usage coverage in more websites categories. Including Business & Industry, Health, Construction & Maintenance, Dentistry and 147 other categories.

2 Open AdExchange is leading in Gambling, Sports and Auctions.

Geography

1 Yodle is leading in most countries, including Canada, United States, India, Philippines and 58 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Czech Republic and one other country.