Market Share by Top Websites

1 Yodle is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yodle in all segments.

Websites Categories

1 Yodle has better usage coverage in more websites categories. Including Business & Industry, Health, Construction & Maintenance, Dentistry and 136 other categories.

2 Open AdExchange is leading in Astronomy, Auctions and Office Products.

Geography

1 Yodle is leading in most countries, including United States, Canada, Philippines, United Kingdom and 47 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.