2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Yodle in all segments.
1
Yodle has better usage coverage in more websites categories. Including Finance, Business & Consumer Services, Health and Law & Government.
2
Open AdExchange is leading in Arts & Entertainment, Computers Electronics & Technology and Jobs & Career.
1
Yodle is leading in most countries, including United States, Pakistan, Canada, Hong Kong and 14 other countries.
2
Open AdExchange is leading in Denmark and Sweden.