Market Share by Top Websites

1 Yodle is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yodle in all segments.

Websites Categories

1 Yodle has better usage coverage in more websites categories. Including Business & Industry, Health, Dentistry, Construction & Maintenance and 76 other categories.

2 Open AdExchange is leading in Newspapers, Office Products and Sports.

Geography

1 Yodle is leading in most countries, including United States, Canada, Philippines, India and 48 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.