Market Share by Top Websites

1 Yodle is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yodle in all segments.

Websites Categories

1 Yodle has better usage coverage in more websites categories. Including Business & Industry, Health, Construction & Maintenance, Dentistry and 86 other categories.

2 Open AdExchange is leading in Newspapers, Energy, Textiles & Nonwovens, Auctions and one other category.

Geography

1 Yodle is leading in most countries, including United States, Canada, India, Pakistan and 51 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.