Market Share by Top Websites

1 zapunited is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 64 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 14 other categories.

Geography

1 zapunited is leading in most countries, including India, United States, Germany, Russia and 24 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Poland, Norway and 3 other countries.