Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 55 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Law & Government and 11 other categories.

Geography

1 zapunited is leading in most countries, including India, United States, Indonesia, Turkey and 20 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.