Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Adult and 16 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Sports, Newspapers and 11 other categories.


1 zapunited is leading in most countries, including India, United States, United Kingdom, Russia and 12 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia, Guatemala and one other country.