Market Share by Top Websites

1 zapunited is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 66 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Real Estate and 10 other categories.

Geography

1 zapunited is leading in most countries, including India, United Kingdom, Germany, Brazil and 43 other countries.

2 Open AdExchange is leading in Denmark and South Africa.