Market Share by Top Websites

1 Plaid is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open Web Analytics is clearly lagging behind, losing to Plaid in all segments.

Websites Categories

1 Plaid has better usage coverage in more websites categories. Including Business & Consumer Services, Lifestyle, Computers Electronics & Technology, Food & Drink and 19 other categories.

2 Open Web Analytics is leading in Reference Materials.

Geography

1 Plaid is leading in most countries, including Japan, United States, China, Taiwan and 12 other countries.

2 Open Web Analytics is leading in Austria, Germany, Canada, Bulgaria and 6 other countries.