Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open Web Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Health, Autos & Vehicles, Finance and 16 other categories.

2 Open Web Analytics is leading in News & Media, Recreation & Hobbies and Beauty & Fitness.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 69 other countries.

2 Open Web Analytics is leading in Austria, Croatia, Bosnia and Herzegovina, Benin and 2 other countries.