Market Share by Top Websites

1 Open Web Analytics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Open Web Analytics in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 112 other categories.

2 Open Web Analytics is leading in Arts & Entertainment, News & Media, Shopping, Sports and 35 other categories.


1 Unica is leading in most countries, including United States, Canada, Great Britain, Australia and 64 other countries.

2 Open Web Analytics is leading in Austria, France, Germany, Russia and 45 other countries.