Market Share by Top Websites

1 Unica is leading in Top 100K Sites and Top 1M Sites.

2 Open Web Analytics is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 91 other categories.

2 Open Web Analytics is leading in News & Media, Sports, TV & Video, Soccer and 23 other categories.

Geography

1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 52 other countries.

2 Open Web Analytics is leading in Austria, Germany, France, Russia and 41 other countries.