Market Share by Top Websites

1 Unica is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open Web Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Car Buying and 81 other categories.

2 Open Web Analytics is leading in News & Media, Sports, TV & Video, Home & Garden and 24 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 48 other countries.

2 Open Web Analytics is leading in Austria, France, Germany, Algeria and 40 other countries.