Market Share by Top Websites

1 Open Web Analytics is leading in Top 100K Sites and The Entire Web.

2 Unica is leading in Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 111 other categories.

2 Open Web Analytics is leading in News & Media, Sports, TV & Video, Soccer and 28 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, Italy and 54 other countries.

2 Open Web Analytics is leading in Austria, Germany, France, Russia and 45 other countries.