Market Share by Top Websites

1 Open Web Analytics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Unica is still behind Open Web Analytics in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 110 other categories.

2 Open Web Analytics is leading in News & Media, Sports, Soccer, TV & Video and 35 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Japan and 53 other countries.

2 Open Web Analytics is leading in Austria, Germany, France, Russia and 52 other countries.