Market Share by Top Websites

1 Unica is leading in Top 100K Sites and Top 1M Sites.

2 Open Web Analytics is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 90 other categories.

2 Open Web Analytics is leading in Arts & Entertainment, News & Media, Sports, Shopping and 30 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 49 other countries.

2 Open Web Analytics is leading in Austria, Germany, France, Russia and 48 other countries.