Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Opentracker is still behind Segment in all market share segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 125 other categories.

2 Segment is leading in Food & Drink, Clothing, Programming, Social Network and 15 other categories.


1 Opentracker is leading in most countries, including United Kingdom, India, Germany, Russia and 67 other countries.

2 Segment is leading in United States, Greece, Canada, Australia and 32 other countries.