Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Opentracker is still behind Unica in all market share segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 141 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Law & Government and 31 other categories.


1 Opentracker is leading in most countries, including United Kingdom, India, Australia, Russia and 78 other countries.

2 Unica is leading in United States, Germany, Italy, Japan and 27 other countries.