Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Opentracker is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 140 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Law & Government and 34 other categories.


1 Opentracker is leading in most countries, including United Kingdom, India, Russia, Indonesia and 63 other countries.

2 Unica is leading in United States, Germany, Canada, Japan and 34 other countries.