Market Share by Top Websites

1 OpinionLab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Swoop is clearly lagging behind, losing to OpinionLab in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 69 other categories.

2 OpinionLab is leading in Travel, Business & Industry, Tourism, News & Media and 49 other categories.


1 OpinionLab is leading in most countries, including Germany, Russia, France, Japan and 39 other countries.

2 Swoop is leading in United States, United Kingdom, Canada, Viet Nam and 14 other countries.