Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Optify is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Computers Electronics & Technology, Lifestyle, Community & Society and 7 other categories.

2 Optify is leading in E-commerce & Shopping, Heavy Industry & Engineering, Law & Government, Arts & Entertainment and 2 other categories.

Geography

1 Proclivity is leading in most countries, including United States, Australia, Italy, Romania and 11 other countries.

2 Optify is leading in Canada, Serbia, Bangladesh, Brazil and 5 other countries.