Market Share by Top Websites

1 Questback is leading in Top 100K Sites.

2 In terms of market share, Optify is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including News & Media, Business & Consumer Services, Food & Drink, Sports and 4 other categories.

2 Optify is leading in E-commerce & Shopping, Health, Heavy Industry & Engineering, Home & Garden and 3 other categories.


1 Optify is leading in most countries, including United States, Canada, Serbia, Bangladesh and 9 other countries.

2 Questback is leading in Norway, Sweden, Croatia, Denmark and one other country.