Market Share by Top Websites

2 In terms of market share, Optify is clearly lagging behind, losing to TapInfluence in all segments.

Websites Categories

1 TapInfluence has better usage coverage in more websites categories. Including Food & Drink, Hobbies & Leisure, Community & Society, Business & Consumer Services and 12 other categories.

2 Optify is leading in E-commerce & Shopping, Heavy Industry & Engineering, Law & Government and Reference Materials.


1 TapInfluence is leading in most countries, including United States, India, Canada, Italy and 28 other countries.

2 Optify is leading in Serbia, Bangladesh, Brazil, Chile and 3 other countries.