Market Share by Top Websites

1 TapInfluence is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to TapInfluence in all segments.

Websites Categories

1 TapInfluence has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Food & Drink and 119 other categories.

2 Optify is leading in Business & Industry, Online Marketing, Construction & Maintenance, Business Services and 38 other categories.


1 TapInfluence is leading in most countries, including Canada, India, United Kingdom, Brazil and 68 other countries.

2 Optify is leading in Ukraine, Costa Rica, Bulgaria, Chile and 8 other countries.