Market Share by Top Websites

1 WhosOn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Optify is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Internet & Telecom and 95 other categories.

2 Optify is leading in Marketing & Advertising, Arts & Entertainment, Online Marketing, People & Society and 40 other categories.


1 WhosOn is leading in most countries, including United Kingdom, United States, Germany, India and 46 other countries.

2 Optify is leading in Ukraine, Indonesia, Philippines, China and 18 other countries.