Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 139 other categories.

2 Optimatic is leading in Games, Online, Products & Shopping, Home Improvement and 2 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 56 other countries.

2 Optimatic is leading in Venezuela, Ukraine, Algeria, Chile and 5 other countries.