Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 132 other categories.

2 Optimatic is leading in Games, Online, Fashion & Modeling, Reference and one other category.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 59 other countries.

2 Optimatic is leading in Israel, Algeria, Ukraine, Thailand and 7 other countries.