Market Share by Top Websites

1 Specific Media is leading in Top 1M Sites and The Entire Web.

2 Optimatic is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 130 other categories.

2 Optimatic is leading in Games, Online, Fashion & Modeling, Reference and one other category.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, India and 64 other countries.

2 Optimatic is leading in Canada, Israel, Palestinian and Kenya.