Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimatic has better usage coverage in more websites categories. Including Games, News & Media, Arts & Entertainment, Internet & Telecom and 32 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, People & Society, Shopping and 16 other categories.
Optimatic is leading in most countries, including United States, India, Germany, United Kingdom and 28 other countries.
WebTrends Ads is leading in China, Australia, Indonesia, Taiwan and 11 other countries.