Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimatic has better usage coverage in more websites categories. Including Games, News & Media, Arts & Entertainment, Internet & Telecom and 29 other categories.
WebTrends Ads is leading in Business & Industry, People & Society, Shopping, Computer & Electronics and 19 other categories.
Optimatic is leading in most countries, including United States, Peru, India, Canada and 24 other countries.
WebTrends Ads is leading in Guatemala, Tunisia, Morocco, Malaysia and one other country.