Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 18 other categories.
Optimatic is leading in Arts & Entertainment, Games, Video Games, TV & Video and 15 other categories.
WebTrends Ads is leading in most countries, including Indonesia, China, Belarus, Taiwan and 15 other countries.
Optimatic is leading in United States, United Kingdom, Israel, Canada and 4 other countries.