Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimatic has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Internet & Telecom and 36 other categories.
WebTrends Ads is leading in Business & Industry, People & Society, Computer & Electronics, Shopping and 12 other categories.
Optimatic is leading in most countries, including United States, Canada, Israel, Venezuela and 20 other countries.
WebTrends Ads is leading in Indonesia, Australia, Italy, Guatemala and 15 other countries.