Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimatic has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Internet & Telecom and 32 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, People & Society, Shopping and 13 other categories.
Optimatic is leading in most countries, including United States, Algeria, China, India and 12 other countries.
WebTrends Ads is leading in Canada, Australia, Indonesia, Argentina and one other country.