Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimatic has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Internet & Telecom and 34 other categories.
WebTrends Ads is leading in Business & Industry, People & Society, Computer & Electronics, Shopping and 12 other categories.
Optimatic is leading in most countries, including United States, Israel, Denmark, Mexico and 22 other countries.
WebTrends Ads is leading in Indonesia, Australia, India, Russia and 17 other countries.