Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimax Media Delivery is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Lifestyle, News & Media and 4 other categories.

2 Optimax Media Delivery is leading in Computers Electronics & Technology, Science & Education, Community & Society, Adult and 3 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 41 other countries.

2 Optimax Media Delivery is leading in Norway and Ukraine.