Market Share by Top Websites

2 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, Business & Industry, Insurance, Travel and 28 other categories.

2 TruEffect is leading in News & Media, Arts & Entertainment, People & Society, TV & Video and 18 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, France, Ireland and 28 other countries.

2 TruEffect is leading in Japan, Italy, Slovenia, Slovakia and 3 other countries.