Market Share by Top Websites

2 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, Business & Industry, Insurance, Travel and 28 other categories.

2 TruEffect is leading in News & Media, Arts & Entertainment, Marketing & Advertising, Games and 15 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, Spain, France and 30 other countries.

2 TruEffect is leading in Italy, Greece, Poland, Chile and 8 other countries.