Market Share by Top Websites

2 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including People & Society, Finance, Business & Industry, Insurance and 43 other categories.

2 TruEffect is leading in News & Media, Arts & Entertainment, Performing Arts, TV & Video and 17 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, Canada, France and 23 other countries.

2 TruEffect is leading in Japan, Pakistan, Colombia, Hong Kong and 3 other countries.