Market Share by Top Websites

1 Reactful is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Optimove is clearly lagging behind, losing to Reactful in all segments.

Websites Categories

1 Reactful has better usage coverage in more websites categories. Including Business & Industry, People & Society, Genealogy, Internet & Telecom and 34 other categories.

2 Optimove is leading in Gambling, Sports, TV & Video, Casinos and one other category.


1 Reactful is leading in most countries, including United States, Israel, United Kingdom, Japan and 23 other countries.

2 Optimove is leading in Russia, Turkey, Italy, Romania and 2 other countries.