Market Share by Top Websites

1 Reactful is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, Optimove is clearly lagging behind, losing to Reactful in all segments.

Websites Categories

1 Reactful has better usage coverage in more websites categories. Including Computer & Electronics, Software, Business & Industry, Arts & Entertainment and 15 other categories.

2 Optimove is leading in Gambling, Clothing, Sports, Restaurants & Delivery and one other category.


1 Optimove is leading in most countries, including Sweden, Brazil, Russia, Hungary and 6 other countries.

2 Reactful is leading in United States, Israel, United Kingdom, India and one other country.