Optimove is leading in Top 100K Sites.
Reactful has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 36 other categories.
Optimove is leading in Gambling, Sports, Clothing, Home & Garden and 2 other categories.
Reactful is leading in most countries, including United States, Israel, United Kingdom, Germany and 26 other countries.
Optimove is leading in Russia, Turkey, Hungary, Brazil and 6 other countries.