1
Taboola AdsTxt is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Outbrain Publisher is clearly lagging behind, losing to Taboola AdsTxt in all segments.
1
Taboola AdsTxt has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Games and 19 other categories.
2
Outbrain Publisher is leading in Science & Education.
1
Taboola AdsTxt is leading in most countries, including United States, Taiwan, Russia, France and 118 other countries.
2
Outbrain Publisher is leading in United Kingdom, Indonesia, Canada, Philippines and 36 other countries.