Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sharethrough is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Outbrain has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 224 other categories.

2 Sharethrough is leading in Online, Makes & Models, Weapons, Fantasy Sports and 4 other categories.


1 Outbrain is leading in most countries, including France, Germany, Austria, Brazil and 175 other countries.

2 Sharethrough is leading in United States, Poland, Viet Nam, Luxembourg and 18 other countries.