In terms of market share, OxaMedia is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 60 other categories.
OxaMedia is leading in Search Engine.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, France, India and 16 other countries.
OxaMedia is leading in Italy and Greece.