In terms of market share, OxaMedia is clearly lagging behind, losing to StackAdapt in all segments.
StackAdapt has better usage coverage in more websites categories. Including Health, Business & Industry, Arts & Entertainment, Shopping and 18 other categories.
OxaMedia is leading in People & Society, Search Engine, Software, Computer & Electronics and 3 other categories.
StackAdapt is leading in most countries, including France, United States, Canada, Russia and 7 other countries.
OxaMedia is leading in Italy and Greece.