In terms of market share, OxaMedia is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, People & Society and 23 other categories.
OxaMedia is leading in Search Engine and Movies.
WebTrends Ads is leading in most countries, including United States, United Kingdom, Indonesia, Australia and 20 other countries.
OxaMedia is leading in Greece and Italy.