In terms of market share, OxaMedia is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Arts & Entertainment and 23 other categories.
OxaMedia is leading in Search Engine.
WebTrends Ads is leading in most countries, including United States, Canada, Australia, Indonesia and 9 other countries.
OxaMedia is leading in Italy and Greece.