In terms of market share, OxaMedia is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 24 other categories.
OxaMedia is leading in Search Engine and Movies.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 19 other countries.
OxaMedia is leading in Italy and Greece.