In terms of market share, Paddle is clearly lagging behind, losing to UpClick in all segments.
Paddle has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Internet & Telecom and 14 other categories.
UpClick is leading in Shopping, Computer Hardware and Construction & Maintenance.
Paddle is leading in most countries, including United States, United Kingdom, Belarus, Australia and 14 other countries.
UpClick is leading in France.