Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 232 other categories.

2 Paid-To-Promote is leading in Beauty & Fitness, Celebrities & Entertainment News, Bodyart, Fashion & Modeling and one other category.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 209 other countries.

2 Paid-To-Promote is leading in Isle Of Man, Grenada, Nauru, Norfolk Island and one other country.