Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Internet & Telecom and 162 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 43 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 149 other countries.

2 Paid-To-Promote is leading in Brunei Darussalam, Zimbabwe, Macao, Kazakhstan and 2 other countries.