Market Share by Top Websites

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, E-commerce & Shopping, Health and 4 other categories.

2 Paid-To-Promote is leading in Adult, Science & Education, Computers Electronics & Technology, Games and 3 other categories.

Geography

1 Paid-To-Promote is leading in most countries, including United States, United Kingdom, India, Canada and 49 other countries.

2 Revenue is leading in Ghana.