Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Paid-To-Promote has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Computer & Electronics and 56 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Sports, Internet & Telecom and 47 other categories.


1 Paid-To-Promote is leading in most countries, including Indonesia, United States, Russia, India and 63 other countries.

2 Sanoma is leading in Romania, Denmark, Finland, Lithuania and 28 other countries.