Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 201 other categories.

2 Paid-To-Promote is leading in People & Society, Adult, Celebrities & Entertainment News, Bodyart and 6 other categories.


1 TradeDesk is leading in most countries, including United States, Germany, France, Australia and 146 other countries.

2 Paid-To-Promote is leading in Indonesia, Myanmar, Togo, New Caledonia and 4 other countries.