Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, News & Media, Shopping and 164 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Beauty & Fitness and 49 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Netherlands, Australia, Poland and 116 other countries.

2 Paid-To-Promote is leading in India, Brazil, France, Germany and 49 other countries.