Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 154 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 55 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Germany and 127 other countries.

2 Paid-To-Promote is leading in Indonesia, Sri Lanka, Costa Rica, Tunisia and 11 other countries.