Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Music & Audio and 78 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 67 other categories.


1 Unica is leading in most countries, including United Kingdom, Germany, Canada, Italy and 54 other countries.

2 is leading in United States, India, France, Taiwan and 41 other countries.