Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 70 other categories.

2 is leading in News & Media, Arts & Entertainment, Sports, Internet & Telecom and 69 other categories.


1 Unica is leading in most countries, including United Kingdom, Germany, Italy, Canada and 56 other countries.

2 is leading in United States, India, France, Taiwan and 30 other countries.