Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Music & Audio and 130 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 40 other categories.


1 is leading in most countries, including United States, Great Britain, France, Russia and 79 other countries.

2 Unica is leading in Germany, Canada, Australia, Japan and 44 other countries.