Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Unica is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Music & Audio, People & Society and 108 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 53 other categories.


1 Unica is leading in most countries, including United Kingdom, Germany, Canada, Japan and 58 other countries.

2 is leading in United States, India, France, Russia and 51 other countries.