In terms of market share, Partner-Ads is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 66 other categories.
Partner-Ads hasn't got a lead over Traffic Revenue in any websites category.
Traffic Revenue is leading in most countries, including United States, India, Indonesia, Russia and 57 other countries.
Partner-Ads is leading in Denmark.