Market Share by Top Websites

2 In terms of market share, Partner-Ads is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Unicast has better usage coverage in more websites categories. Including Arts & Entertainment and People & Society.

2 Partner-Ads hasn't got a lead over Unicast in any websites category.

Geography

1 Unicast is leading in most countries, including United States.

2 Unicast is leading in United States.