In terms of market share, Partner-Ads is clearly lagging behind, losing to Unicast in all segments.
Partner-Ads has better usage coverage in more websites categories. Including Clothing, Shopping, Chats & Forums and Internet & Telecom.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Partner-Ads is leading in most countries, including Denmark.
Unicast hasn't got a lead over Partner-Ads in any country.