In terms of market share, Partner-Ads is clearly lagging behind, losing to Unicast in all segments.
Partner-Ads has better usage coverage in more websites categories. Including Clothing, Shopping, Chats & Forums and Internet & Telecom.
Unicast is leading in People & Society, Arts & Entertainment, News & Media and Performing Arts.
Unicast is leading in most countries, including United States.
Unicast is leading in United States.