In terms of market share, Partner-Ads is clearly lagging behind, losing to Visible Measures in all segments.
Partner-Ads has better usage coverage in more websites categories. Including Clothing, Shopping, Arts & Entertainment, Internet & Telecom and one other category.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
Visible Measures is leading in most countries, including Russia, Sweden and United States.
Partner-Ads hasn't got a lead over Visible Measures in any country.