In terms of market share, Partner-Ads is clearly lagging behind, losing to Visible Measures in all segments.
Partner-Ads has better usage coverage in more websites categories. Including Shopping, Clothing, Internet & Telecom, Chats & Forums and one other category.
Visible Measures hasn't got a lead over Partner-Ads in any websites category.
Visible Measures is leading in most countries, including United States, Kenya and United Kingdom.
Partner-Ads is leading in Denmark.