Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayClick is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 59 other categories.

2 PayClick is leading in News & Media, People & Society, Sports, Internet & Telecom and 46 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 40 other countries.

2 PayClick is leading in Italy, Croatia, Taiwan, Georgia and 4 other countries.