PayClick is leading in Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including Shopping, Travel, Autos & Vehicles, Food & Drink and 66 other categories.
PayClick is leading in Business & Industry, News & Media, Arts & Entertainment, People & Society and 46 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 57 other countries.
PayClick is leading in Italy, Switzerland, Croatia, Hungary and 2 other countries.