Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PayClick is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Arts & Entertainment and 198 other categories.

2 PayClick is leading in Cooking & Recipes, Soccer, Nutrition, Fantasy Sports and 2 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 110 other countries.

2 PayClick is leading in Italy.