Market Share by Top Websites

1 Perfect Audience is leading in Top 1M Sites and The Entire Web.

2 Rakuten Retargeting is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Perfect Audience has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 181 other categories.

2 Rakuten Retargeting is leading in Beauty, Skin Care, Cosmetics, Office Products and 13 other categories.

Geography

1 Perfect Audience is leading in most countries, including United States, United Kingdom, Canada, Australia and 131 other countries.

2 Rakuten Retargeting is leading in Japan, Brunei Darussalam, Uzbekistan, Paraguay and 2 other countries.