Market Share by Top Websites

1 Perfect Audience is leading in Top 1M Sites and The Entire Web.

2 Rakuten Retargeting is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Perfect Audience has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 186 other categories.

2 Rakuten Retargeting is leading in Skin Care, Cosmetics, General Merchandise, Sports and 10 other categories.

Geography

1 Perfect Audience is leading in most countries, including United States, United Kingdom, Australia, Canada and 130 other countries.

2 Rakuten Retargeting is leading in Japan and Mauritius.