Market Share by Top Websites

1 Perfect Audience is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to Perfect Audience in all segments.

Websites Categories

1 Perfect Audience has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 190 other categories.

2 Rakuten Retargeting is leading in Skin Care, General Merchandise, Cosmetics, Philanthropy and 7 other categories.

Geography

1 Perfect Audience is leading in most countries, including United States, United Kingdom, Australia, Canada and 120 other countries.

2 Rakuten Retargeting is leading in Japan, Monaco, Montenegro, Aruba and 2 other countries.