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Perfect Audience is leading in The Entire Web.
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Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Perfect Audience has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, Finance and 17 other categories.
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Rakuten Retargeting is leading in Lifestyle, Travel & Tourism and E-commerce & Shopping.
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Perfect Audience is leading in most countries, including United States, Brazil, United Kingdom, Canada and 116 other countries.
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Rakuten Retargeting is leading in Japan, South Korea, Guadeloupe, Iraq and 2 other countries.