Market Share by Top Websites

1 Perfect Audience is leading in Top 1M Sites and The Entire Web.

2 Rakuten Retargeting is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Perfect Audience has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 183 other categories.

2 Rakuten Retargeting is leading in Skin Care, Cosmetics, Hair, General Merchandise and 11 other categories.

Geography

1 Perfect Audience is leading in most countries, including United States, United Kingdom, Australia, Canada and 124 other countries.

2 Rakuten Retargeting is leading in Japan, Korea Republic, Eritrea, Paraguay and 4 other countries.