Market Share by Top Websites

1 Perfect Audience is leading in Top 1M Sites and The Entire Web.

2 Rakuten Retargeting is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Perfect Audience has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 184 other categories.

2 Rakuten Retargeting is leading in Skin Care, Cosmetics, General Merchandise, Hair and 10 other categories.

Geography

1 Perfect Audience is leading in most countries, including United States, United Kingdom, Canada, Australia and 120 other countries.

2 Rakuten Retargeting is leading in Japan, Kuwait, Panama, Sao Tome and one other country.