Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performancing Metrics is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 136 other categories.

2 Performancing Metrics is leading in People & Society, Arts & Entertainment, Music & Audio, Adult and 47 other categories.

Geography

1 Signal is leading in most countries, including United States, Brazil, Germany, Japan and 127 other countries.

2 Performancing Metrics is leading in Israel, Cameroon, Eritrea and Guyana.