Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performancing Metrics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Performancing Metrics has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 106 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 44 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 56 other countries.

2 Performancing Metrics is leading in France, Brazil, Russia, Spain and 33 other countries.