Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Performancing Metrics is still behind Unica in all market share segments.

Websites Categories

1 Performancing Metrics has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 107 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 53 other categories.


1 Performancing Metrics is leading in most countries, including Brazil, France, United Kingdom, India and 61 other countries.

2 Unica is leading in United States, Germany, Canada, Australia and 42 other countries.