Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performancing Metrics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Performancing Metrics has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 110 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 45 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 48 other countries.

2 Performancing Metrics is leading in Brazil, France, India, Russia and 45 other countries.