In terms of market share, Pirchio is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Software and 10 other categories.
Pirchio is leading in Soccer, Sports, News & Media, Arts & Entertainment and 2 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Brazil, Australia and 6 other countries.
Pirchio is leading in Italy, United Kingdom, Tunisia, Switzerland and 3 other countries.