Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PixFuture is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Travel, Arts & Entertainment, Business & Industry, Accommodation & Hotels and 154 other categories.

2 PixFuture is leading in E-Commerce, Book Retailers, Board & Card Games, Customer Service and 3 other categories.


1 Tapad is leading in most countries, including United States, Japan, India, Germany and 79 other countries.

2 PixFuture is leading in Portugal, Ukraine, Bulgaria, Israel and 6 other countries.