Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Health, Autos & Vehicles and 65 other categories.
Platform161 is leading in Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 63 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 32 other countries.
Platform161 is leading in Netherlands, Sweden, Germany, Spain and 29 other countries.