Platform161 is leading in Top 100K Sites and Top 1M Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 63 other categories.
PointRoll is leading in People & Society, News & Media, Health, Autos & Vehicles and 58 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 26 other countries.
Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 24 other countries.