Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites.

2 Platform161 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Health, Autos & Vehicles and 63 other categories.

2 Platform161 is leading in Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 62 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 28 other countries.

2 PointRoll is leading in United States, Canada, India, Russia and 22 other countries.