Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 62 other categories.
PointRoll is leading in People & Society, News & Media, Health, Autos & Vehicles and 61 other categories.
Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 27 other countries.
PointRoll is leading in United States, Canada, India, Australia and 21 other countries.