Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites and Top 100K Sites.

2 Platform161 is leading in Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Health and 69 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Travel, Real Estate and 56 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 26 other countries.

2 PointRoll is leading in United States, Canada, United Kingdom, India and 23 other countries.